Unlike a published article in the academic journals, a blog holds an authentic voice – yours – and it is conversational in tone, much like the opinion column of your daily newspaper. Blogs should be captivating, topical and original; they can inspire debate, create conversation and encourage discussion.
Have you ever thought about blog-writing? If you have great! Allow me to offer-up some personal ‘top-tips’ around blog writing, then take the plunge and have a go yourself.
1. Brainstorm ideas
Once you have your topic try to brainstorm ideas. When I’m writing it helps to just jot down the things I’d like to say. The hardest part of writing a blog is the opening sentence, it is quite common for me to change the opening paragraph several times – and that’s okay. Worry about the finished product, not the production
2. Writing Style
Your blog should begin with a punchy opening, which pricks the readers mind, captivating their interest immediately. The structure should flow, with short paragraphs and concise sentences. An informal style is the best, it offers a warm tone that entices the reader to relax and listen to what you have to say.
3. Message or Story?
Have a point – don’t just rant aimlessly. It’s also good to offer context to what you’re saying. Tell us about you, what is your background and why have you decided to write about the topic?
Make your message clear at the beginning. Remind yourself as you write – is what I’m saying supporting my message or story?
Where possible include pictures, infographics, evidence and link in any supporting research you may have. Beginning, middle, and end. Take your readers on a journey.
4. Commit and Take Your Time
It is so important to take your time when expressing your thoughts and opinions, your voice is important and people are interested in what you have to say. On a similar note, to commit to writing; by all means take your time and come back to it as-and-when, however, commit to it.
Set aside time to explore your ideas. Avoid Netflix.
On a final note, here are some things to avoid……
- Being boring, waffling or stating the obvious
- Being distant from the reader – remember your audience
- Long sentences and long words, particularly management speak and jargon
- References – you’re not writing for an academic audience=
- Over-using exclamation marks!!!!
Further Reading
Royal College of Nursing Guide to Blogging
https://www.rcn.org.uk/professional-development/publications/pdf-006693
HM Government Blogging Advice
https://www.gov.uk/guidance/content-design/blogging
Written by James William Reid | Project Officer Me first.